Her primary focus is on soda ash worldwide and the chlor-alkali/vinyls markets in European, Middle Eastern and African (EMEA) region. She has also participated in many single-client consulting studies on chlor-alkali/vinyls and soda ash. Ms. Morrin was responsible for launching the Global Soda Ash Service in 2008 and she is the lead consultant in soda ash, who presents many conference papers on the subject. Ms. Morrin also manages the European chlor-alkali team. She joined Chemical Market As, sociates, Inc. (CMAI) in 1990, initially as an analyst in olefins. Since 1994 she was involved in analysis of the chlor-alkali product area and helped to build and develop this sector within CMAI, which later became part of IHS Markit. Ms. Morrin graduated from University College Dublin, Republic of Ireland, with a Bachelor of Science (Hons.) in Chemistry and she also holds a Diploma in Business Studies from University College Dublin.