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Yanina Mills
Senior Analyst, Consumer Insight research, S&P Global Mobility
Yanina Mills is a senior analyst and leads the Consumer Insight research at S&P Global Mobility.
Background

Yanina is responsible for the management and execution of automotive consumer insight studies for AutoTechInsight. In this role, she has delivered insightful analysis of consumer trends in automotive components and technology as well as providing project management support for custom consumer research for internal and external stakeholders.

She has over 10 years experience specializing in market and competitive intelligence as well as quantitative and qualitative consumer research for Tier 1 automotive suppliers ranging from electronics to automotive paint. Projects included experiential research, advanced product clinics, and focus groups on various automotive topics like car sharing, autonomous driving, and connected services.

Yanina holds a Bachelor of Administration and an MBA degree both from the University of Michigan - Dearborn with focus in International Business and Marketing.

Industry expertise
Automotive
Automotive Components/Technologies
Consumer Markets
Areas of interest
Automotive Supply Chain
Business Insights/Surveys
Consumer Demographics
Consumer Spending
Industry Monitoring and Trends
Vehicle Components
Regional focus
Global
Languages
English
US$1000
Targeted insights delivered in a one hour, 1-on-1 call with an IHS Markit expert Yanina costs US$1000
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