Mr. Middler's main areas of expertise center around analyzing all aspects of the global agrochemical market at the product level. This includes updating IHS Markit Crop Science's industry leading product intelligence which tracks the R&D landscape through intellectual property filings, industry publications and the scientific literature. He regularly delivers industry presentations on a range of topics including the performance of the overall market and the drivers behind innovation in a number of areas including new chemistries, biologicals and precision agriculture.