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Tanja Linken
Executive Director - Automotive Dealer Network Development, IHS Markit
Tanja Linken leads the Dealer Network Development practice globally at IHS Markit.
Background

Tanja Linken is responsible for consulting automotive OEMs in defining optimal retail networks, maximizing sales performance and service retention, and effectively managing dealerships. Her experience of 50+ dealer network optimization projects comprises mature and emerging markets likewise. She contributes to the development of proprietary spatial models, including IHS Markit's award-winning 'New Retail' methodology which combines geo-marketing techniques and data assets from both automotive and non-automotive fields in a unique, innovative way, allowing an omni-channel planning approach that includes online and offline customer touchpoints and diversified retail formats. Over the past 15 years Tanja has held several analytical and advisory positions, with a focus on geomarketing and retail planning. Prior to joining the automotive industry, she gained her professional experience with urban planning agencies. Tanja graduated with a Diploma degree in Applied Geography from Bochum University, Germany.

Industry expertise
Automotive
Areas of interest
Coronavirus
Market Analysis & Forecasts
Automotive Retail Trends/Transformation
Regional focus
Global
Languages
English, German
US$1000
Targeted insights delivered in a one hour, 1-on-1 call with an IHS Markit expert Tanja costs US$1000
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