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Mr. Couchman is Executive Director of Global Automotive Sales Forecasting at IHS Markit. His global analyst team specialises in light vehicle forecasting, manufacturer model program strategies, and vehicle segmentation analysis. Colin also oversees international bespoke forecasting projects for major clients. Colin has more than 25 years of direct experience in forecasting trends in the automotive industry. He holds an MBA in International Management and a BA (Hons) in Economic History and Politics, both from the University of London.