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Colin Bird-Martinez
Consultant Principal, Automotive Advisory, IHS Markit
Colin Bird-Martinez is a Consultant Principal in the Automotive Advisory Practice at IHS Markit and is based in Chicago.

Mr. Bird-Martinez has been a part of IHS Markit for seven years. Prior to his advisory role, Mr. Bird-Martinez was a Sr. Research Analyst focused on automotive software, apps and SAAS, as well as consumer preferences. Mr. Bird-Martinez's previous work experience includes analyst and editor roles at Boston Consulting Group, Cars.com, and Mintel.

Mr. Bird-Martinez has 14 years of experience in the automotive space. Mr. Bird-Martinez's recent areas of concentration include electrification and climate change, product and organizational digitalization, automotive software, automotive services, cybersecurity, and data monetization. In addition, Mr. Bird-Martinez has extensive experience in quantitative and qualitative consumer studies, as well as in statistical inference. Mr. Bird-Martinez received his Bachelor's in Sociology at the University of Illinois at Urbana-Champaign and has been a member of the Midwest Automotive Media Assoication (MAMA) for over 10 years.

Industry expertise
Areas of interest
Auto Shows
Vehicles In Operation (VIO/PARC)
Automotive Consumer Marketing/Audiences
Automotive Market Statistics
Electric Vehicles (EVs/Batteries/EV Charging)
In-Vehicle Infotainment (IVI)
Market Disruption
Automotive Connectivity (Connected Car)
Vehicle Components
Vehicle Launches
Vehicle Powertrain
Vehicle Production Forecasts
Vehicle Sales Forecasts
Vehicle Sales/Registrations
Vehicle Types/Segments
Vehicle Autonomy
Regional focus
North America
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