Colin has been a part of the company for seven years. Prior to his advisory role, he was a Sr. Research Analyst focused on automotive software, apps and SAAS, as well as consumer preferences. Colin's previous work experience includes analyst and editor roles at Boston Consulting Group, Cars.com, and Mintel.

Colin has 14 years of experience in the automotive space. His recent areas of concentration include electrification and climate change, product and organizational digitalization, automotive software, automotive services, cybersecurity, and data monetization. In addition, Colin has extensive experience in quantitative and qualitative consumer studies, as well as in statistical inference.

Colin received his Bachelor's in Sociology at the University of Illinois at Urbana-Champaign and has been a member of the Midwest Automotive Media Assoication (MAMA) for over 10 years.