Mr. Bird-Martinez has been a part of IHS Markit for seven years. Prior to his advisory role, Mr. Bird-Martinez was a Sr. Research Analyst focused on automotive software, apps and SAAS, as well as consumer preferences. Mr. Bird-Martinez's previous work experience includes analyst and editor roles at Boston Consulting Group, Cars.com, and Mintel.

Mr. Bird-Martinez has 14 years of experience in the automotive space. Mr. Bird-Martinez's recent areas of concentration include electrification and climate change, product and organizational digitalization, automotive software, automotive services, cybersecurity, and data monetization. In addition, Mr. Bird-Martinez has extensive experience in quantitative and qualitative consumer studies, as well as in statistical inference. Mr. Bird-Martinez received his Bachelor's in Sociology at the University of Illinois at Urbana-Champaign and has been a member of the Midwest Automotive Media Assoication (MAMA) for over 10 years.