Mr. Barsby has more than 15 years of experience in the
petrochemical industry primarily in the engineering and high
performance polymers sector, covering both technical and commercial
aspects of the industry. Previously, Mr. Barsby worked for Bayer,
where he was responsible for business development and marketing,
including marketing strategies, pricing studies, key OEM
development, and application and project developments for
engineering polymers business in the Middle East and Europe. He
started with Bayer in the UK providing technical and development
support to their automotive business. He then looked after
automotive key accounts for both technical and commercial projects,
advising on material selection and business planning. Prior to
this, he worked in the high performance polymer compounding sector
where he was responsible for new application and strategy
development. Mr. Barsby graduated from the University of
Nottingham, UK, with a Higher Diploma in Polymer Engineering and an
MBA.