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As sales in the automotive industry struggle to reach previous record highs, in the wake of the global pandemic, customer loyalty has never been more important to an OEM's success. Over the last 25 years, OEMs have developed multiple methods in which to entice their customers to return to the brand whether it's through lease, finance, incentives, service, or targeted marketing.
With diversity in the buying audience increasing by the day and consumer behaviors and interests evolving, the industry must target new strategies to keep their customers loyal when returning to the market. The continued rise in demand for crossovers, along with the emergence of the BEV market, has sounded an alarm for OEMs to gain a better understanding of how loyalty will play a part in the future of the industry.
With so much uncertainty ahead, IHS Markit invites you to our Automotive Loyalty Summit, where our loyalty analysts will provide an outlook on the current state of automotive as well as seek opinions and insight from some of the leading figures in the industry today.
Items presented in the Automotive Summit will include: